Social Media Marketing – iReadSmart

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Basics of Social Media Marketing 3 Topics

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Definition and Significance

Distinction Between Organic and Paid Strategies

Historical Overview of Social Media as a Marketing Tool

Platform Selection Strategy 3 Topics

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Understanding Audience Demographics on Major Platforms

Tailoring Content for Specific Platforms

Types of Content: Text, Images, Video, and User-Generated Content

Content Creation Techniques 3 Topics

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Storytelling for Engagement

Tools and Apps for Creating Compelling Visuals and Videos

Creating Buyer Personas

Community Building 3 Topics

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Aligning Content with Business Goals

Establishing a Brand Voice

Encouraging User-Generated Content and Interactions

Introduction to Social Media Ads 3 Topics

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Ad Targeting and Budgeting

Monitoring Ad Performance

Importance of Analytics in Social Media Marketing 3 Topics

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Key Metrics and KPIs

Overview of Popular Analytics Tools

Setting Up and Interpreting Reports

Current Trends in Social Media Marketing 3 Topics

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Influencer Marketing, Ephemeral Content, and Interactive Features

Staying Ahead of Algorithm Changes

Artificial Intelligence in Social Media

About Instructor

kbreganza

1 Course