The three keys to the success of a credible personal brand: audience, authenticity, and consistency.
In order to be successful, you need to be credible. While there are a few ways to approach achieving credibility the simplest ones are often the most effective. In this case, it is your audience, your authenticity and realizing a level of consistency. Without these, you will not maximize the potential gains of your personal branding.
Your audience needs to trust you and, if your personal branding shows that you are authentic and consistent, they will.
Even though your audience will likely have never met you, effective personal branding makes it seem like they already know you—even though all that is really happening is that they are absorbing the content that you are creating. Personal branding means that your audience will feel a bond with you, they will trust, respect, admire and be happy to do business with you
