The importance of analytics
Now that you have decided on your target audience, the platforms you will be using to share it and the content type, it is essential to track its progress.
Analytics can be confusing to understand initially, but, once you are familiar with them and how they benefit you, they will allow you to fine-tune your content and posting and maximize the returns of your personal branding.
In short, analytics can help you track how well your posts are doing. You can use them to check various details to verify that your content is reaching your target audience and meeting your branding goals.
Checking your analytics regularly allows you to monitor, reflect and recreate the success of your personal branding—and may help you catch any shortcomings early on.
Intense growth does not always happen overnight, and it can be unrealistic to go viral immediately. But, by tracking your progress you can capitalize on the successes of your personal branding as they happen
