Back to Course Social Media Marketing 0% Complete 0/0 Steps Basics of Social Media Marketing 3 Topics Definition and Significance Distinction Between Organic and Paid Strategies Historical Overview of Social Media as a Marketing Tool Platform Selection Strategy 3 Topics Understanding Audience Demographics on Major Platforms Tailoring Content for Specific Platforms Types of Content: Text, Images, Video, and User-Generated Content Content Creation Techniques 3 Topics Storytelling for Engagement Tools and Apps for Creating Compelling Visuals and Videos Creating Buyer Personas Community Building 3 Topics Aligning Content with Business Goals Establishing a Brand Voice Encouraging User-Generated Content and Interactions Introduction to Social Media Ads 3 Topics Types of Ads Ad Targeting and Budgeting Monitoring Ad Performance Importance of Analytics in Social Media Marketing 3 Topics Key Metrics and KPIs Overview of Popular Analytics Tools Setting Up and Interpreting Reports Current Trends in Social Media Marketing 3 Topics Influencer Marketing, Ephemeral Content, and Interactive Features Staying Ahead of Algorithm Changes Artificial Intelligence in Social Media Quizzes Final Quiz Social Media Marketing Platform Selection Strategy Lesson 2 of 7 In Progress ← Previous Platform Selection Strategy kbreganza February 1, 2024 Lesson Content 0% Complete 0/3 Steps Understanding Audience Demographics on Major Platforms Tailoring Content for Specific Platforms Types of Content: Text, Images, Video, and User-Generated Content
