Which social media will best benefit your personal branding?
There are so many different social media platforms in existence at the moment. It can be tempting to just join and post constantly on everything in order to try and reach the most amount of people. However, it is better to target your main social media to your audience and build up from there.
Start smaller—claim domains, but creating content can be expensive and time consuming, meaning you are better off investing in fewer mediums originally, and then growing as your audience does.
Before getting too carried away, you should do research into your industry and trends. Look at the popular accounts and posts; take note of what is similar and what is successful. Determine what the main characteristics are and figure out how to build on it differently. Researching your competition is essential in finding your content niche.
The most important thing to remember is to be consistent throughout your media; make sure it all uses the same branding, design, names and all the information is up to date.
This section will provide a brief run down on some of the most popular social media sites. Different sites work in different manners, but, most of all, remember to keep up with the trends.
