As well as having a good network of industry connections, it is also important to have an accessible community for your audience. In order for your personal branding to be successful, you need your audience to trust and respect you; they will do this if they feel like you are a real person, not just a businessperson!
Your audience will want to connect with you as a person, not a nameless, faceless avatar.
There are a few ways to build up a “community” around your personal branding. This can include holding in-person events to meet up with your audience, or, at the very least live sessions.
Starting a Facebook group (and being active in it) is a great way to get a discussion going and for you to impart your wisdom on a personal level. Even just responding to comments on your content posts is a great way to be seen as reachable and available.
You should also make sure you have contact options for your audience; this includes emails and messages. You should monitor your comment section so that you are up to date with how your audience is responding to your content. Remember that many social media platforms show when you were last active, or they show how responsive you are to messages; make sure that you are keeping response times down in order to show that you care and are available.
At the end of the day, people connect with people; the value of genuine human connection cannot be overstated.
