One of your aims should be to build a network of connections with other key players in your industry. Being friends with successful people makes you appear like one of them.
If you know people, and come up in suggested searches or tagged posts, not only is it easier for your audience to find you, but it is likely that other industry players will find you, too. Having a network makes it easier for other media types who are looking for some to feature to connect with you and will share your brand with their audience.
Often, people with brands similar to yours will look for experts to share insights with their audience, so by having such connections you can harness these opportunities.
Collaborations are often mutually beneficial; so, you should be on the look out for interviews or guest blogging positions to help you reach more consumers in your audience.
Being seen with reputable and credible brands make you appear so, too.
Aside from networking platforms such as LinkedIn (as well, of course, as other digital media locations), you can increase the size of your network by attending conferences and industry events.
Remember, it does not matter what you know, the important part is who you know. And you never know who might hold the next big opportunity for you.
