Lesson 1, Topic 1
In Progress

Creating Content

Mel Dowdell February 13, 2022

The best way to grow your personal branding is to create content. Creating your own, quality content is the best method to show that you are an expert, that you are trustworthy and that you deserve your audience’s time.

It works best if you curate content specifically for the medium you are primarily posting on. However, posts can also be shared to other platforms for increased visibility.

Getting involved in Facebook groups is a great way to interact with your audience is a more casual way. Direct, personal interaction will make them trust and respect you. Once you have enough of an audience, you could also start your own Facebook group for your content.

Instagram posts, blog posts, and videos are all fantastic ways to grow your branding. But, of course, quality is better than quantity. Post as much valuable content as possible and try to include a call to action for your audience.

Your content does, of course, need to be unique. It should reflect your personal branding; your values and your goals; and speak to your target audience in such a way that they feel compelled to act.

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