Even before he was the face of Apple, he had a strong brand that he brought to the company. His personal branding was unique and strong—he understood completely what he wanted to convey, and his actions furthered this. There was complete synergy between his purpose, his message, and his audience, which made him seem trustworthy and authentic.
Steve Jobs personified the ideas of innovation and creating the next best thing—which he went on to do numerous times through the products he helped create. The purpose of his personal branding was clear, and he was able to effectively communicate the messages he wanted to portray.
Steve Jobs created one of the most credible and recognizable brands; so much so that his legacy lives on and his branding messages and tips still remain relevant.
