Podcasts are a newly popular medium. It is a very personal media type, and listeners often feel a real connection with the speakers. Audiences feel like they know and trust the hosts, even though they have never met. For this reason, podcasts are a great way to build an intimate connection with your audiences.
This was not an exhaustive list of all the social media platforms, just the major ones. There are many other sites out there, some with very niche userbases that could be perfect for your target audiences.
It is, of course, worth noting that different sites have different sharing abilities and having a following on Instagram, and then starting a podcast and using Instagram to promote, for example. The key to social media is simply to stand out and putting your high-quality content on the right platforms is the easiest way to grow your following.
Irrespective of which platform you choose, you audience will only grow if you provide them with quality content.
