Your audience wants to do business with a person. Sharing your story brings down the walls between businessperson and human.
You should share the story behind your brand with your audience. Show them why you are passionate, how you are qualified, and what you want to achieve. You could incorporate this into your content strategy, or even just include an “about” page on your website.
Humanizing yourself and sharing your life story, including hardships you overcame and what inspired you to become the person that you are will build a strong connection with your audience. It adds a level of authenticity and will make your audience believe in you and your personal branding.
If it would suit your branding strategy or content schedule, you should share elements of your day with your day with your audience. This is not essential, but it is a way of building a connection with your audience. Including insights of you day, even something as simple as getting a morning coffee, resonates with people and shows that you are serious about your personal branding.
Of course, there is such a thing as oversharing. You need to seem open and upfront, yet still maintain a degree of separation. Decide on what the appropriate level of sharing is that will foster a true connection with your audience. Once they are engaged and feel a part of your life, they will be more likely to participate with your branding in the future.
In essence, you need to ensure that your actions and lifestyle align with the image you want to convey with your branding. Carrying aspects of you branding with your everyday life will create authority in your work. It shows that you are serious and credible—that your vision for yourself is a reality, and not a scheme to make money. Your audience wants to know that you care; both about them, and about your branding. Living your brand is the best way to accomplish this.
