Search engine optimization and keyword planning, in essence, just make you more easily found when audiences search for relevant things to your brand.
Planning out keywords is a good step to take when trying to reach your audience. Use words that are relevant to your personal branding and industry, making sure you check for popular words and phrases.
The popular and common searches do change over time, so ensure that you are keeping up with the trends. Audiences also change their word searches depending on the satisfaction with the results—so try and keep synonyms in mind.
Search Engine Optimization (SEO), while similar to keyword planning, prioritizes better quality content.
Search engines rank search results, and the higher up in the results you are, the more credible and more trustworthy you will seem. How many times, really, do you go to the second page of results?
Tailoring your personal branding to be optimized for search engines is a perfect way to show your audience that you are credible.
Search engine optimization is an organic way of gaining traffic to your profiles and naturally growing an audience.
