Your personal branding needs to come across as authentic. With the rise of photoshop and influencer culture, consumers are able to tell when someone is showing a fake life—and they will tune out.
A “brand” does not mean a “persona.” Rather, branding is a strategic showing of who you are. Given how invasive and intertwined social media is with our lives, and how easy it is to create a false impression, audiences want to follow someone who is real and true to who they are.
To achieve this, you should share parts of your story and be real with your audience. Sharing past experiences and future goals is a method that can be used to connect with your future consumer base—it should be done with caution, there is such a thing as oversharing!
Audiences do not naturally believe what they see or what is presented to them. They read reviews, they look for multiple sources and they usually do not take things at face value. Having a strong personal brand is key in narrowing this divide. If people trust you, if you seem authentic, passionate, and natural they will engage with your content. In this day and age, authenticity is currency; spend it wisely.
