What Do You Have to Offer?
Based on your purpose and your audience; what can you do for them? Why is it better than everything else on the market?
Are you:
- Making their life easier?
- Solving a problem that they have?
- Solving a problem that they do not know that they have?
- Making their life more interesting or entertaining?
- Helping them?
- Teaching them something?
Your purpose, your audience and your offer combined together make up your personal branding. The way that you present and market yourself needs to reflect all three of these elements in order to make a positive impression on your consumers.
Once you have clearly defined all three of these; it is worth writing it all down somewhere. These make up the vision for your brand. You should check back in with these mission statements as your branding strategies progress to ensure that you are on the correct track.
You should be able to break them down to a few sentences and it is recommended that you put them somewhere so you can refer back to it and be inspired by your personal branding—just as your future audience will be!