Lesson 1, Topic 1
In Progress

Who Is Your Audience?

Mel Dowdell February 13, 2022

Now that you have figured out a little more about who you are, you need to select your target audience. Defining your target audience means that you can tailor your content and marketing specifically and efficiently towards them.

To do this, it can be helpful to come up with a very specific image of a consumer.

First, what is the main demographic of your target audience? This includes thinks like…

  • Age
  • Location
  • Gender
  • Lifestyle
  • Education
  • Financial situation
  • Technological use
  • Family/living situation

Then, you need to think about them in a more psychological way.

  • What do they want?
  • What do they need?
  • What challenges do they face?
  • What do they believe in?
  • What are their attitudes and behaviors?

Defining your target audience as specifically as possible is a great way to make sure that your branding can be optimized to your potential future customers.

You need to make sure that the words you have chosen for your branding will also resonate and reflect well on your audience—otherwise it leads to mixed signals and suboptimal performance.

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