Facebook is one of the biggest social media platforms in the world. Everyone is on it, which means you need to be careful how you use it. Use a business page and attach it to a business profile account that aligns with your personal branding. Be active and share content from other platforms.
Being active on Facebook is key—make sure that you page has a high response time and you post on a regular basis. Joining Facebook groups, “liking” and interacting with similar profiles are a great way to build up your audience.
