A controversial figure, for sure, but can you seriously picture a silk robe without thinking about him?
While contentious, Hefner’s personal branding and his company matched the lifestyle that he lived. This is a key aspect of his success. Had he headed up a conservative company, it would be confusing to reconcile that with his lifestyle choice.
Hugh Hefner is an excellent example of entwining your personal branding with your business and having a wider level of success.
