Lesson 1, Topic 1
In Progress

Kardashian Family

Mel Dowdell February 13, 2022

The Kardashian Family is one of the best examples of successful branding. They were able to build an entire media empire and were able to use their show to help control the narrative surrounding them. Even when faced with harsh scandals in the media, the Kardashians would share the raw and real insights into their personal lives, making their fans feel empathetic towards the sisters. Their personal branding makes you feel like you know them; given how much of their lives they exploit on their show and on their personal social media accounts.

Between them they have released numerous products—from perfume to skincare to clothing lines. But the question is, would any of those products have been anywhere near as successful as they were if the Kardashian named had not been attached?

The Kardashians, love them or hate them, have turned their name into such a successful brand that they could probably sell anything.

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